About
One operator, accountable to your result.
Altaway is run by Dallin Rowley. When you hire Altaway, you work directly with the person doing the work, not a junior handed your account.
Altaway exists for one reason. When a customer asks AI about your industry, your name should come up. That takes two things done well, making your site readable to AI and earning the authority that gets you cited. We do both, and we keep them in place.
Every claim on this site is backed by a real result you can check. That is the standard we hold ourselves to, and the one we hold your site to.
Who runs Altaway
Dallin Rowley
I started Altaway to answer one question for a business: when someone asks AI about your industry, does your name come up? My background is in operations, process improvement, and data analysis (Utah State University), and I approach AI visibility the same way I run any operation. Measure first, do the work that moves the number, and tell you the truth about what is left.
I ran the Thrive Smart Systems and Morgan Shae engagements myself, and I hold this site to the same audit I run on yours. When you hire Altaway, you work directly with me.
The same operations lens drives Altaway's second service, AI consulting for small businesses: I set up Claude inside a business, train the team on their real work, and hand over the keys.
Connect with Dallin on LinkedInHow we work.
Measure first, always
We start every engagement with a real baseline. No work begins on a guess. You know exactly where you stand before we touch anything.
Do the work that moves the number
We are not here to write reports. We make the changes, then show you the before and after on the metric that matters.
Tell the truth about what is left
If a gap remains, you hear it from us plainly. An honest picture is worth more than a flattering one, and it is how trust gets built.
Proof you can check
This is what getting cited by AI looks like.
Ask Perplexity about wireless irrigation valve control systems, a category our client Thrive Smart Systems competes in, and Thrive comes up by name, cited as a source. That is the outcome we work toward: your business showing up when AI answers a buyer's question.
Perplexity result, June 2026. Shown as evidence that AI answer engines cite Thrive by name. It reflects Thrive's current visibility, not a single controlled before-and-after.