Guides & answers
Everything we have written on AI visibility.
Plain-English guides and answers on getting your business named by AI, what AI can do for a small business, and what it costs. Pick a question and dig in.
Answers to buyer questions
The questions business owners actually ask when they are ready to act.
How do I get my business to show up in ChatGPT and AI search?
To show up when someone asks ChatGPT, Claude, Perplexity, or Google's AI Overviews about your industry, your site has to be readable to AI and trusted by the sources those tools pull from. Here is what that means and where to start.
How much does an AI consultant cost for a small business?
Independent AI consultants commonly charge $150 to $500 an hour, and project engagements often run $5,000 to $50,000, with retainers on top. Here is what drives the price, the pricing models, and how Altaway keeps it simple.
How do I get my business recommended by AI?
AI recommends the businesses it can read clearly and trusts most, based on reviews, consistent listings, and credible mentions across the web. Here is what drives an AI recommendation and how to earn it.
What can AI actually do for my small business?
AI can take over the repetitive work that eats a small business owner's day, drafting emails, handling invoices, pulling reports, scheduling, and following up on leads, saving hours a week. Here is where it helps most and how to start without wasting money.
Guides
What GEO and AEO are, how they differ from SEO, and whether SEO is dead.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the work of getting your business named and cited by AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews. Here is what it is and how to start.
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the work of getting your business handed back as the answer by AI assistants and search, not just listed as a link. Here is what it means and how it relates to GEO and SEO.
GEO vs SEO: what is the difference?
GEO competes for the single answer an AI gives. SEO competes for a list of links. Here is how generative engine optimization and search engine optimization differ, where they overlap, and why you need both.
Is SEO dead?
No, SEO is not dead. It changed. People still search, they just get an AI answer first more often. Here is what actually changed and what still works.
Reference and research
Definitions and data to go deeper.
AI visibility glossary
Plain-English definitions of the terms behind AI visibility and generative engine optimization: GEO, AEO, AI Overviews, llms.txt, structured data, and more.
Research: the state of AI visibility
Our benchmark of AI-visibility companies, including whether the agencies selling this work pass their own test.
See where you stand with AI.
Get a free read of how AI sees your site today, then decide what to do about it.