What is generative engine optimization (GEO)?

Generative engine optimization, or GEO, is the work of making your business the answer AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews give when someone asks about your industry. It is the AI era's version of ranking first. If those tools can read your site and trust your authority, they name you. If not, they name a competitor.

What is the difference between GEO and SEO?

SEO competes for the ten blue links on a search page. GEO competes for the single answer an AI gives, where there is no page two. They overlap, and good GEO still rests on solid SEO, but AI reads and cites sites differently. Altaway optimizes for both, AI first.

What is answer engine optimization (AEO)?

AEO is another name for the same goal: being the answer an AI or voice assistant hands back, not just a link in a list. Some people say GEO, some say AEO. We focus on the result either way, your business getting named and cited.

Why do people say SEO is dead, and is it true?

No, it changed. People still search, they just get an AI answer first more often. The sites that win are the ones AI can read and trust. SEO did not die, it grew a new front, and that front is where the early movers are getting named.

How do I get my business cited by ChatGPT, Claude, and Perplexity?

Two things decide it: whether the AI can cleanly read your site, and whether enough trusted sources vouch for you. Altaway fixes the first directly and builds the second over time, then measures whether your name starts coming up. Get a free visibility score above to see where you stand today.

How do I show up in Google's AI Overviews?

AI Overviews pull from sources Google can parse and trust on a topic. That means clean, structured pages that answer real questions, plus authority signals from around the web. It is the same foundation as getting cited by ChatGPT, which is why we build for all of them at once.

How long does GEO take to show results?

Faster than classic SEO, but not instant. The Done With You install is five focused days, your pages start going live in week one, and AI citations build over the following weeks as your authority grows. We re-measure every 90 days and close the next gap.

Where does Altaway work, and who is it for?

Altaway works remotely with operating businesses across the United States. It is built for businesses doing roughly $250K to $3M in revenue with a real website, service led or product led. Regulated industries are welcome, we work within the rules.

What makes Altaway different from other GEO agencies?

Most agencies sell the work and never prove it. Altaway scores your site on the same audit we run on our own site, then re-measures every quarter so you watch the number move. Dallin does the work directly, not a junior handed your account.

What does a GEO engagement cost, and how do we start?

Two options. Do It Yourself is $750 one time and you run the kit. Done With You is $9,500 and Dallin runs a five day install with your team, with an optional AI Visibility Retainer at $1,000 a month to keep it compounding. Start with the free score above, or email Dallin at draltaway@gmail.com with the subject Discovery DWY or Discovery DIY.

Service / Do It Yourself

The full kit, run at your own pace.

Do It Yourself gives you the same install Dallin runs, in playbook form, so you can get named by ChatGPT, Claude, Perplexity, Google AI Overviews without hiring it out.

What it is

Do It Yourself is the complete Altaway install in playbook form. You get the same steps Dallin runs in a paid engagement, written out plainly, plus a custom visibility audit of your own site. You make your website readable to AI and build the pages that get you named, on your own schedule, and you keep everything you learn. If you want the bigger picture first, the AI visibility overview explains what decides whether AI names you, and the homepage gives you the short version of the whole game.

Who it is for

This kit fits owners and small teams who have the time to do the work and want to keep the skill in house. If you are comfortable following clear steps and would rather invest hours than a larger budget, this is your path. It suits operating businesses with a real website and real services, in any industry, including regulated ones where you need to stay inside the rules. If you would rather have it done for you, the Done With You install is the hands on option.

What it costs

The Do It Yourself kit is $750, one time. That includes the full set of playbooks and your custom audit, and it is yours to keep. There is no subscription. If you later want a hand, you can step up to the Done With You install at $9,500, or add the AI Visibility Retainer at $1,000 a month to keep your visibility monitored and re-optimized as AI changes with a dated audit every quarter, which you can cancel anytime.

How long it takes

The pace is yours. Because you run it, the timeline depends on the hours you put in rather than a fixed calendar. Most owners can work through the core playbooks over a few focused sessions, the same ground a Done With You install covers in five days. You can move as fast or as slow as your week allows, and the playbooks stay available whenever you come back to them.

What is included

You get the complete install kit ready to use, your custom visibility audit, step by step playbooks you keep, and one support exchange with Dallin in your first 30 days. Nothing expires and nothing is locked behind a tool you have to keep paying for. Once it is yours, it stays yours, and so does everything you build with it.

The process, step by step

Three moves, in order.

Run your included audit

Your kit comes with a custom visibility audit of your own site. You start by reading it, so you know exactly which gaps to close first instead of guessing where to spend your time.

Work the playbooks in order

The step by step playbooks take you through making your site readable to AI and building the pages that get you found. Each one is plain English, in the order that moves the number fastest.

Use your support exchange

Within your first 30 days you get one support exchange with Dallin. Save it for the moment you are stuck, ask your hardest question, and get a direct answer to keep moving.

Common questions

Do It Yourself, answered.

What is the Do It Yourself kit?

The Do It Yourself kit is the complete Altaway install in playbook form. You get the same steps Dallin runs in a paid engagement, plus a custom visibility audit of your own site, so you can make your business readable to AI and get named at your own pace.

How is it different from Done With You?

With Do It Yourself you run the playbooks yourself for $750 one time. With Done With You, Dallin runs a focused five day install with your team for $9,500. Same method, different amount of hands on help. Many owners start with the kit and upgrade later.

What support do I get with the kit?

You get one support exchange with Dallin in your first 30 days, so you are not fully alone when you hit a hard spot. If you want ongoing help, the Done With You engagement or the AI Visibility Retainer are the next steps up.

Why would I pick the kit over hiring it out?

Pick the kit if you have the time and want to keep the skill in house. It is the lower cost way to get the same install, and everything you learn stays with your team. If you would rather have it done for you, choose Done With You instead.

Start with your free score.

See how AI reads your site today, then grab the kit and close the gaps yourself.

Get your free AI visibility score

or email draltaway@gmail.com