What is generative engine optimization (GEO)?

Generative engine optimization, or GEO, is the work of making your business the answer AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews give when someone asks about your industry. It is the AI era's version of ranking first. If those tools can read your site and trust your authority, they name you. If not, they name a competitor.

What is the difference between GEO and SEO?

SEO competes for the ten blue links on a search page. GEO competes for the single answer an AI gives, where there is no page two. They overlap, and good GEO still rests on solid SEO, but AI reads and cites sites differently. Altaway optimizes for both, AI first.

What is answer engine optimization (AEO)?

AEO is another name for the same goal: being the answer an AI or voice assistant hands back, not just a link in a list. Some people say GEO, some say AEO. We focus on the result either way, your business getting named and cited.

Why do people say SEO is dead, and is it true?

No, it changed. People still search, they just get an AI answer first more often. The sites that win are the ones AI can read and trust. SEO did not die, it grew a new front, and that front is where the early movers are getting named.

How do I get my business cited by ChatGPT, Claude, and Perplexity?

Two things decide it: whether the AI can cleanly read your site, and whether enough trusted sources vouch for you. Altaway fixes the first directly and builds the second over time, then measures whether your name starts coming up. Get a free visibility score above to see where you stand today.

How do I show up in Google's AI Overviews?

AI Overviews pull from sources Google can parse and trust on a topic. That means clean, structured pages that answer real questions, plus authority signals from around the web. It is the same foundation as getting cited by ChatGPT, which is why we build for all of them at once.

How long does GEO take to show results?

Faster than classic SEO, but not instant. The Done With You install is five focused days, your pages start going live in week one, and AI citations build over the following weeks as your authority grows. We re-measure every 90 days and close the next gap.

Where does Altaway work, and who is it for?

Altaway works remotely with operating businesses across the United States. It is built for businesses doing roughly $250K to $3M in revenue with a real website, service led or product led. Regulated industries are welcome, we work within the rules.

What makes Altaway different from other GEO agencies?

Most agencies sell the work and never prove it. Altaway scores your site on the same audit we run on our own site, then re-measures every quarter so you watch the number move. Dallin does the work directly, not a junior handed your account.

What does a GEO engagement cost, and how do we start?

Two options. Do It Yourself is $750 one time and you run the kit. Done With You is $9,500 and Dallin runs a five day install with your team, with an optional AI Visibility Retainer at $1,000 a month to keep it compounding. Start with the free score above, or email Dallin at draltaway@gmail.com with the subject Discovery DWY or Discovery DIY.

Service / Done With You

We run the install with you, in five focused days.

Done With You is the full Altaway install. Dallin makes your site readable to AI and builds the pages that get you named when a customer asks ChatGPT, Claude, Perplexity, Google AI Overviews about your industry.

What it is

Done With You is the complete Altaway install, run with you over a focused five day window. Dallin works directly with your team to make your website readable to AI and to build the pages that get you named when a customer asks an AI tool about your industry. You are not handed a junior or a vague report. You work with the person doing the work, and you keep every system we build. If you want the wider picture first, the AI visibility overview explains the two things that decide whether AI names you, and the homepage gives you the short version.

Who it is for

This service fits operating businesses that already have real revenue, a real website, and real services or locations. If you are doing roughly $250K to $3M a year and you want AI to name you instead of a competitor, this is the fast path. Regulated industries are welcome, and we work inside the rules. It is the right pick when you would rather have it done correctly the first time than learn the playbooks yourself. If learning them yourself sounds better, look at the Do It Yourself kit instead.

What it costs

Done With You is $9,500 for the engagement, flat and one time. There is no monthly retainer hidden inside it. If you want to keep your visibility compounding after the install, you can add the AI Visibility Retainer at $1,000 a month, which keeps your visibility monitored and re-optimized as AI changes with a dated audit every quarter, and you can cancel anytime. If a lighter, self run option fits you better, the Do It Yourself kit is $750 one time.

How long it takes

The install is a focused five day window. Day one is kickoff, the baseline audit, and live access setup. The middle days are the build, where we make your site readable end to end and create the location and service pages that earn citations. The final day is handover, where we walk you through every system on a recorded call so your team can run it without us. After that you have 90 days of email support.

What is included

You get a kickoff and baseline audit, your site made readable to AI from front to back, location and service pages built to be found, recorded walkthroughs of every system we set up, and 90 days of email support after handover. Everything we build stays yours, and nothing disappears when the engagement ends.

The process, step by step

A clear path across five days.

Day one: kickoff and baseline

We start with a kickoff call, run the baseline audit on your current site, and set up live access. You see exactly where you stand before any work begins, scored honestly with no guessing.

Days two to four: the build

This is where the work happens. We make your site readable to AI from front to back and build the location and service pages that earn citations. You watch it come together in your own site.

Day five: handover

We walk your team through every system on a recorded call, so you can run it without us. You keep the recordings, the pages, and the playbook. Then you have 90 days of email support to lean on.

Common questions

Done With You, answered.

What is the Done With You engagement?

Done With You is the full Altaway install, run with you over a focused five day window. Dallin makes your website readable to AI and builds the pages that get you named when a customer asks AI about your industry. You keep every system we set up, and you have support after handover.

How long does the Done With You install take?

It is a focused five day window. Day one is kickoff, the baseline audit, and access setup. The middle days are the build. The final day is handover with a recorded walkthrough of every system, followed by 90 days of email support.

What does Done With You cost?

It is $9,500 flat for the engagement, one time, with no hidden retainer. You can add the AI Visibility Retainer at $1,000 a month if you want your visibility to keep compounding, with ongoing monitoring, re-optimization as AI changes, and a dated audit every quarter, and you can cancel anytime.

Do I need technical skill to take part?

No. Dallin does the technical work and walks your team through it in plain English. Your job is to give access and answer questions about your business. If you would rather run the playbooks yourself, the Do It Yourself kit is the self run option.

See where you stand first.

Get a free read of how AI sees your site today, then decide if the install is right.

Get your free AI visibility score

or email draltaway@gmail.com